Enrollment Analytics Certificate

Data-driven admissions + analytics for today’s enrollment managers

Apply Today

Program Highlights:

Master analytics techniques that will allow you to recognize trends in student behavior, detect outliers, and mine student data

Leverage 4 projects for the upcoming recruitment cycle which include Persona Modeling, Purchase Model, and Intelligent Admissions (AI) Dashboards

Add technical skills to your CV such as data wrangling and exploratory data analysis, dashboarding and distributing analytics, and building predictive models

What is Enrollment Analytics and why should I enroll in this certificate?

Enrollment analytics is a set of data analysis and modeling techniques for understanding student intent and improving recruitment outcomes. This course provides an introduction to analytics concepts, methods and tools with concrete examples from student recruitment.

This certificate is available for enrollment management professionals who strive to leverage data for admissions and recruitment. In 8-weeks, you will learn analytics skills to generate insight that informs how a student should be recruited.

Start Date: September 7th, 2021

Projects

This project-based certificate will prepare you to leverage student data to provide better recommendations and a data-driven recruitment cycle

Build a Quantitative Student Persona Model

Using a historic enrollment dataset, we will explore the basic logic elements of student intent and funnel analytics. Additionally, learn about summary statistics & central tendencies to frame persona modeling

Incoming Class and Cohort Analysis

Identify effective methods for collecting data on student behavior and use it to make better decisions for your school. Recognize trends, detect outliers, and summarize data sets concisely. Delve into how a school identifies patterns, segmentation, and aggressions for an incoming class

Purchase + Likeliness to Apply Model

Learn how to predict student preferences. Explore the student historical data and understand the principles that can lead to greater recruitment operations. Additionally, learn how to use historical data and statics to estimate enrollment forecasts for the future

Build and Executive Dashboard + Intelligent Admissions Reporting

Use analytics to derive insights into the key components of the enrollment cycle for your school — application generation & yield. Learn how to communicate analytics results and build an analytics narrative. But more importantly, build your upcoming recruitment dashboard

Cost & Details

Enrollment Analytics consists of approximately 40 hours of material delivered over an eight-week period. You can complete the coursework on your own time while meeting regular deadlines.
> Length: 8 weeks
> Program Dates: 9/6/2021- 10/20/2021
> Cost: $699 (inquiry about the Element451 scholarship for Intelligent Admissions Professionals)
> Application Deadline: September 1

Apply Today

J.C. Bonilla, PhD.

Faculty of Business Analytics at New York University

For the past decade, Dr. JC Bonilla has been shaping the analytics discipline at NYU where he teaching graduate-level courses in Business Analytics & Data Analytics for Process Improvement. In addition, Dr. Bonilla is an adjunct faculty at RICE University MBA program where he leads a data analytics course.

Outside his academic experience, JC is the Chief Analytics Officer at Element451 where he leads the deployment of advanced analytics student engagements. For more details, visit Dr. Bonilla NYU profile or email him at jb3379@nyu.edu

Ready to Join the Next Generation of Analytics Professionals?

APPLY TODAY